Why You Should Include Press Releases
in Your Marketing Strategy

See also: How to Write a Press Release

If you are in business, you need to make sure that all systems are in place within your organization. And this includes marketing: the promotion of your goods and services through practical and modern marketing methods. You need to be able to promote your brand, gain a competitive edge over your competitors, and raise your visibility amongst diverse audiences. Businesses all use different marketing strategies to achieve these aims and gain a solid customer base.

All businesses know that their professional reputation is vital. Therefore, they use smart techniques to improve their reputation and different strategies to engage their customers, such as by distributing information through press releases. In this way, they are able to advertise their business both online and in a more traditional markets and become well known amongst potential customers.

Press Release and marketing

Press releases are an important part of your marketing strategy and can lead to both increased sales and improved brand awareness. Press releases plays a pivotal role in engaging with your audience and target markets. However, capturing customers’ minds is not always easy. Your press release needs content that will spread like wildfire, and to be professionally written, so that it is taken up by reporters and journalists within your field. The aim is that they will help you to spread the word and advertise your products or services and attain more leads.

Once you have crafted a well written and attention-grabbing press release, you then need to think how you will distribute it. You may choose to work with an online press release distribution service. They can provide outstanding support to your advertising campaign and help you to get your press release in front of the right people.

What is the purpose of a Press Release?

The major objective of writing a press release is to promote something specific and significant. However, there can be different goals to writing a press release, such as

  • Enhancing the visibility of your business on social networks, websites, blogs and other platforms on the internet.
  • Sharing information with your readers, and also hoping reporters see the story in the press release and share it more widely.

Whatever the public relations aims of your business, you need to distribute your press releases widely and one of the best ways to do this is with the help of a press release distribution service.

Why add a press release to the marketing strategy?

If you want to attract organic traffic to your website and attract a larger audience, then this is one of the best ways. You may have the best product when compared to others, but if no one knows about it, then all is in vain. So, you need to distribute your press release. A press release distribution service will do this task for you, and the business will be declared a brand very soon. Some other reasons to go for press release distribution are that they:

  • Assist you in establishing new marketing channels
  • Bring major SEO benefits
  • Enhance your social sharing potential
  • Increase web traffic to your site
  • Are affordable
  • Offer immediate exposure to established traffic
  • Bring authenticity to your business
  • Offer discounts for return customers
  • Help you develop a working relationship with a PR firm

Using a press release distribution service allows you to improve your brand image by positively engaging with your target audience and community. The best press release distribution services secure high conversation rates, increase customer loyalty and improve local search marketing with distribution that is timely and targeted.

1. Inexpensive Distribution

Every business gains some advantage from distributing press releases. It does not matter which industry you are in or the size of your organization. All businesses can benefit from the stories that gets coverage in publications, podcasts, blogs, magazines and trade journals. In short, you will never get the coverage unless you tell the story. 
Moreover, using press releases to generate coverage is fairly cost-effective. Most organizations write their own press releases because then the only expense comes from hiring a press release distribution service to get the story into the hands of the media. This is a budget-friendly marketing method compared to more traditional advertising options. 

2. Boost your organization’s visibility

It is important for new businesses that they can compete with larger and more established corporations for the attention of consumers. By using a long-term press release distribution strategy, you can allow your clients to know who you are. Journalists will give you excellent coverage in the media, but to achieve this you need content that contains the following properties:

  • Includes a relevant image
  • Is unique in theme and format 
  • Provides a report
  • Is unique and plagiarism free 
  • Provides corporate content for the convenience of the clients

In this way, you will gain the attention of journalists and others to make a trustworthy start.

3. Establishes you as a media expert

It is vital to be seen as an expert in the industry because these skills help you to gain the trust of your customers. Once they rely on you, they will prefer to purchase your products over those of your competitors. If you have a head and inclination for media promotion, you may become known as an expert in your field and asked for comment by the media on other news stories of relevance.

4. Press Releases spread far and wide.

You never know the significance of targeting local media outlets. If you understand how the news industry works, you will know that local news and information can spread much more widely. 

5. Generate Leads in Profusion

You need to create a press release that is up to the standard of online marketing. It can amplify your marketing and lead generation by 100%.

6. Guaranteed Engagement

With the help of optimized content, a distribution service targets the audience and can increases the average time-on-site ratio of your business sales.

7. Target relevant audience

Through high-quality content, the best press release distribution services amplify conversions. Playing with words, they know how to stimulate the behavior to improve the likelihood of conversions.


The press release is a well know and established method for businesses or websites to generate exposure for a service or product, and is particularly effective for the majority of business owners as it is so cost effective.

About the Author

Aisha Quinn works in PR and enjoys sharing her knowledge and experience with the business community.