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The Role Played by Content in a
Successful SEO Strategy: Experts Talk
When we talk about content and search engine optimization (SEO) objectively, there is always much debate about which one is better. The debate people have regarding these two is that some people believe that SEO is superior to the content, and some believe that it is the content that supports SEO.
Seeing how this debate can seem endless, our readers asked us for our opinion regarding the matter. We have initiated some conclusive research, and this is what we have got.
How Is Content Important for SEO?
Organic searches are the best way to boost your organic visibility. This can be attained with a consistent flow of optimized content. With the consistent flow of optimized content, your website will be able to enjoy constant traffic, organic reach, and visibility.
Content and SEO work together to bring out the best from your website. Together, they can catapult your website to reach higher levels. However, you must take these two strategies seriously. Yes, content and SEO together make the best couple to support your website; however, if they are done badly, they can accrue Google penalties from which it will never recover.
For SEO, content is the fuel that forces it to move forwards. SEO cannot work alone; it needs information, context, and data. This is where the concept of content revamp comes in.
How Is SEO Important for Content?
Google is the king of search engines, processing more than 6 billion searches every day. And since we are talking about search engine optimization, those 6 billion searches can matter a lot for your business.
Google continually revamps its algorithms to enhance its users' experience and show relevant results to users. The useful and relevant results that Google shows the searches are the pieces of content ranked according to how they have performed or have been performing in the Google search engine.
That means, if you have a business in UAE and you need to attract local customers for your business, you need SEO in UAE. And with that, you need content that compliments your business and solves users' problems.
The Importance of Optimizing Content
We believe that content is created for two different audiences: search engines and people. As long as you are creating content for your audiences, you do not have to optimize it. Just add all relevant information in the content and your audiences will be able to understand it.
But the whole scenario changes when you are writing content online and then want your audiences to read from online search results. The thing with the search engines is that you are content to rank higher for the people to actually find what they are looking for. This can only be done by optimized content.
Optimized content is a piece of information written for the audiences keeping the search engine's context evaluation in mind. Search engines go through the content and then evaluate the credibility of the content. To get the best score from the search engines, content needs to be optimized.
How to Create Optimized Content?
Optimizing content involves doing and adding the things to your content that your audiences and the search engine wants. The best way to optimize your content is to make a checklist of the things your audiences are expecting from the content and make another one that search engines prioritize to evaluate the content. Integrate the two checklists to create content that satisfies all the needs.
Basically, there are four pillars that support fully optimized content.
Pillar 1: Keyword Research
Coming up with a topic that is trendy and in high demand in the market is quite easy. But getting the right keywords is a bit more difficult. We have already discussed how we write content for two generic audiences. So, when we talk about search engines, we need to add keywords that can easily be found on the search engines.
People do not use keywords to read or find the articles, but search engines do need them to rank your articles in the search engine and make them visible for your audiences. Hence, you must invest your time into trying to identify the most relevant keywords.
Pillar 2: Outline Your Content
The next pillar that supports optimized content is the outline of the content. The outline of the content plays a major role and directs your readers towards the right flow of the content. Hence, instead of writing large chunks of content, break it down into smaller chunks and make it easier to read and understand.
Online readers are always short on time and hence want to get an idea of your content's context in just a few minutes. Breaking your long paragraphs into shorter ones will make it easier for them to distinguish between the important parts of the content.
Pillar 3: Stick to Your Topic
This happens all the time. You start to write about something and divert from the main topic. This makes your content irrelevant and no longer helpful to the reader. Hence, try to stick to the main topic.
You can do this by sticking with the keywords you need. Do not try to write about everything in your articles. There is the possibility that the topic you are writing about has a major pool of information that could be included, even though the single topic is the only thing you want to have in your content.
Yes, you can add this additional information, but make sure that this only comprises a limited section of your content.
Pillar 4: Add Backlinks to Your Content
If you read all the high-ranking articles on the internet, you will find several hyperlinks, which are connected to other websites in a similar niche. It is very important that you link your content to the other websites as this boosts the credibility of the content.
However, you need to ensure that you are using relevant links. Adding irrelevant links to your website will only incur the wrath of the search engines.
By now, you should have a better understanding of the role of content in SEO. By creating optimized content, you can boost your organic reach, visibility, and credibility. Remember, your content is the foundation of every digital marketing strategy. Without it, you are going to struggle.
About the Author
Mashum Mollah is an entrepreneur, founder and CEO at BloggerOutreach.io, a blogger outreach agency that drive visibility, engagement, and proven results. He loves sharing his experiences, knowledge, ideas by publishing informative, data-driven articles on various magazines like Search Engine Magazine, Blogstellar, Social Media Magazine. He blogs at MashumMollah.com