6 Surprising Ways You Can Use
Artificial Intelligence (AI) in Marketing
Many people still think AI is a scary technology inaccessible to ordinary people. And most are unaware they already interact with AI applications on their phones and computers. However, AI plays a critical role in the success of any modern business.
According to one study, 40% of marketing executives say AI-powered personalization is essential to marketing success. Here are six ways marketers can use AI to bolster their marketing efforts.
1. Customer Insight and Targeting
Consumers are more likely to engage with personalized content that directly addresses their problems. But people’s beliefs, values, experiences, and feelings vary, and it takes time to create marketing messages that address individual problems.
Marketers can make the process seamless by using AI-powered algorithms. AI tools can collect information about a specific user, including past communications, buying trends, age, location, and other demographics. A marketer can then use this information to customize and send marketing messages that convert prospects.
Numerous variables such as demographics, purchase histories, internet behavior, and social media interactions can be easily analyzed by AI algorithms. With this technology, marketers can better understand their target market's needs, preferences and wants.
AI can forecast consumer buying trends, product preferences, and responses to advertising campaigns. AI helps marketers target particular client segments with specialized messaging and offers by spotting trends and patterns.
2. AI Chatbots
Statistics show that 50% of businesses that use chatbots on their websites generate more high-quality leads than those that don’t. An AI Chatbot uses natural language processing (NLP) technology to decipher sentence structures and answer user queries based on the interpretation.
Use a customizable AI chatbot and create prompts based on previous user interactions and frequently used keywords. You can set the chatbot to send links or redirect users to specific business pages. Customers can sometimes interact with chatbots until a customer service representative takes over without them knowing.
3. Social Listening
Marketers use social listening to track discussions and mention their brands on social channels. For instance, if your business offers towing services, you may want to know how frequently it features in discussions and when people talk about towing services or the best small SUV.
How do your mentions compare with your competitors? You can analyze this information and use it to boost brand awareness. But manually tracking information can be time-consuming, and the data might need to be more accurate.
AI social listening tools capture real-time mentions and people’s sentiments about your brand. You can use the data to optimize your subsequent messages.
4. AI-Powered Content Creation
Marketers like Jasper use AI copywriting and content generation tools to create marketing content. Such tools write copy within minutes using simple commands. Also, AI-powered content creation tools give you creative ideas about social media and YouTube captions that help your posts and uploads go viral. And while most of these tools still depend on a little human input, experts say the future of content creation with AI looks bright.
The tools offer data insights like quarterly business reports and profit and loss summaries. They collect all this data based on the rules and structure of your brand or business model. An AI-powered content creator can also curate social media messages and email content to give them an authentic human touch.
AI is often used in digital marketing, where speed is essential. Many businesses are using AI to generate content briefs for the articles shared on their blogs. Squarespace recently launched AI writing that is included in their site builder. Bankful, a payment gateway, is offering AI marketing tools for their customers. Start using the technology to communicate with customers and send them tailored messages at the right time to boost conversions.
5. Automated Advertising and Marketing
AI can speed up time-consuming operations like campaign management, social media scheduling, and email marketing. Due to the timely and precise implementation of marketing initiatives, marketers can concentrate on strategic operations. To increase engagement and conversion rates, AI algorithms may automatically optimize the effectiveness of various ad creatives. AI can determine the most efficient combinations of pictures, headline, and copy, improving the performance of advertisements.
AI helps marketers to target the right audience, personalize messaging, optimize campaigns, and improve overall customer experiences by automating advertising and marketing activities. Operations are streamlined, productivity is increased, and marketers can concentrate on campaign creativity and strategic decision-making. It can map the consumer journey by analyzing customer behavior at many touchpoints.
To increase consumer engagement and conversions, marketers can use this information to understand the numerous touchpoints, spot bottlenecks better, and optimize advertising efforts.
6. Safety and Fraud Detection
By analyzing trends and spotting irregularities in transactions, spotting possible risks, and boosting cybersecurity procedures to safeguard customer data and brand reputation, AI may assist marketers in preventing fraud.AI systems can analyze information to find trends and anomalies that point to fraudulent activity. AI enables marketers to stop financial losses and keep their campaigns' integrity.
AI systems may confirm client identities by examining biometric data, such as facial recognition, fingerprint matching, or voice recognition. It ensures that only authorized users can access marketing platforms and services and helps prevent identity theft. AI can help marketers find high-risk people or organizations and decide how to interact with them. AI algorithms are capable of automatically identifying and removing inflammatory language, hate speech, and pornographic photos and videos, as well as other inappropriate or dangerous content. Digital ad placements may be tracked and analyzed using AI-powered technologies to ensure brand safety.
AI can examine marketing campaigns, websites, and customer data to find potential compliance issues and suggest corrective steps. AI can monitor real-time data streams, such as social media feeds and online conversations, to spot potential security issues or fraudulent activity. Marketers can use AI-powered social listening tools to spot safety risks or fraudulent schemes and act fast.
Here are some salient findings regarding how AI supports marketer management initiatives. AI has been demonstrated to be an effective tool for supporting marketing management initiatives. AI can analyze enormous volumes of consumer data, spot trends, and produce insights that may be used to influence advertising campaigns and strategies because of its sophisticated algorithms and data processing abilities.
AI supports marketing management initiatives by facilitating improved consumer segmentation, personalization, predictive analytics, automation, and data-driven decision-making. By using AI technologies, marketers may improve their tactics, spur company growth, and provide more specialized and successful marketing campaigns.
About the Author
Usman Bashir is a seasoned digital marketer and web development expert with over 10 years of experience in the industry. He has helped numerous businesses establish a strong online presence and achieve their digital marketing goals.