Tips for Creating Good Promotional Content

See also: Common Mistakes in Writing

A lot of people think that it is enough for a business to simply provide a good service and/or product. They think that by doing so the business will grow since all customers will come by their own accord. Well, the real world doesn't work like that. In order for any business to succeed, it needs to have good promotional content. Without such content, there is little chance that people will hear about and seek out the business.

Therefore, creating good promotional content is more important now than ever. So, let us see how to improve your content writing skills. That way you will be able to create more relevant and entertaining promotional content.

What You Need to Know - Before Creating Good Promotional Content

A person studying promotional content on laptop and cell phone.

Knowing how modern marketing works
is key for creating good promotional content.

The first thing that you need to consider is the nature of modern promotional content.

Promotional content, as it is created today, is quite different from old commercials. Back in the day, people wrote content whose sole purpose was to attract potential buyers. Now, that kind of writing simply won't fly. People no longer fall for cheap salesman tactics. Today's content needs to be both informative and entertaining. Only then can you consider actually promoting something, without it being too on the nose.

Style of writing

In today's world, the better part of promotional content are articles: texts between 500 and 2000 words talking about a certain subject. In these articles, you need to cover a subject in such a way that the reader will have an enjoyable time reading it. This means that there needs to be a certain flow in the text so that the reader simply eases through it. Actual promotion happens between the lines. You only mention services and business as part of your article, and you don't put all the emphasis on the business and/or service.

There are also other types of promotional content like landing pages, where the accent is on the business and/or service. There are great sites where you can learn how to create landing pages that attract readers, but they also require your writing to be interesting and easy to read, above all else.

A creating good promotional content in WordPress.

Writing an online article is a bit different
from writing a newspaper article.

Writing for Google vs. writing for people

There is little utility in creating good promotional content if no one is going to read it.

So, what you need to consider are the platforms where people stumble upon your articles. Such platforms are usually Google and Facebook. Now, when writing promotional content there will be certain rules you will need to follow and these rules are made so that Google and Facebook consider your content promotion-worthy.

So, be sure to read up on them and learn how to make that Yoast SEO happy. Only then will you be able to create promotional content that people will first see, and then enjoy reading.

How to Improve Your Writing

The cheapest and the most powerful way to promote a product and/or service is still the written word. Even though we have easy access to video and audio, writing is still necessary for creating good promotional content.

But, what skills and knowledge do you need to have in order to create such content? Well, there are a couple of things you need to be familiar with.

Research the subject

The first thing you need to get your head around is the subject you are writing about. Simply sitting down and writing without any prior research is bound to result in poor promotional content. Your content needs to be concise yet informative. And, the only way to make it so is to carefully research your subject area. If you are promoting a product, find out how to make it stand out. If you are promoting a service, find out how to present it as the best possible one. If you are promoting a software as a service, highlight how it can help businesses and learn as much as you can about SaaS content writing.

The more you know about a subject, the better promotional content you will be able to create.

Know your audience

Writing for an everyday Joe is quite different from to writing for professionals in a specific area. Therefore, you need to know who your target audience is and compose your writing accordingly.

If you are writing for a professional audience, you need to be very careful and concise in your writing. They will spot any major blunder or lack of knowledge, so you need to make sure to avoid them. But, if you are writing for the general audience, you need to keep your writing fun. A good idea is to consider the demographic you are writing for as what is fun for 20-year-old girls may not be fun or relevant to 60 something-year-old veterans.

Brush up on your grammar

A girl reading the Oxford English Dictionary.

Do yourself a favor and brush up on your grammar.

There is one thing that no one likes, and that is bad grammar.

So, if you plan on creating good promotional content, you’d better brush up on your grammar. My advice is to install helpful software like Grammarly. I cannot tell you the amount of time it has saved me, especially when I get into the writing zone. But, keep in mind that such software is only good for small mistakes.

You will need to brush up on how to formulate your sentences and how to connect them into a coherent text.

Learn from mistakes

Maybe the most important advice I can give you for improving your content writing skills is to learn from your mistakes.

No matter how much you prepare, if you have never written promotional content before, you are going to make writing mistakes. But, this shouldn’t deter you. What you need to do is to make those mistakes as soon as possible and learn from them. Only by doing so will you learn what good promotional content is and how to write it.

About the Author

Connor Ferguson has been a promotional content writer for 15 years. His expertise is mostly about moving companies, healthy living and business development.