Deciding the Presentation Method
There is much to consider in deciding on an appropriate presentation method.
This page assumes that you have already prepared your presentation, or at least decided on the key messages that you wish to get across to your audience, and given at least some thought to how to organise your material.
On this page, then, we focus on the mechanics of your presentation method: how you will present.
This includes using sound systems, how to manage visual aids, how you stand, and how much interaction you want with your audience.
What Helps you to Decide your Presentation Method?
In making a decision about your presentation method, you have to take into account several key aspects. These include:
The facilities available to you by way of visual aids, sound systems, and lights.
Obviously you cannot use facilities that are not available. If you are told that you will need to present without a projector, you’re going to need to decide on a method that works without slides.
A formal conference of 200 people will require a very different approach from a presentation to your six-person team. And a speech at a wedding is totally different again. Consider the norms of the occasion. For example, at a wedding, you are not expected to use slides or other visual aids.
The audience, in terms of both size and familiarity with you, and the topic.
If it’s a small, informal event, you will be able to use a less formal method. You might, for example, choose to give your audience a one-page handout, perhaps an infographic that summarises your key points, and talk them through it. A more formal event is likely to need slides.
Your experience in giving presentations.
More experienced presenters will be more familiar with their own weak points, and able to tailor their preparation and style to suit. However, few people are able to give a presentation without notes. Even the most experienced speakers will usually have at least some form of notes to jog their memory and aid their presentation.
Your familiarity with the topic.
As a general rule, the more you know about it, the less you will need to prepare in detail, and the more you can simply have an outline of what you want to say, with some brief reminders.
Your personal preferences.
Some people prefer to ‘busk it’ (or ‘wing it’) and make up their presentation on the day, while others prefer detailed notes and outlines. You will need to know your own abilities and decide how best to make the presentation. When you first start giving presentations you may feel more confident with more detailed notes. As you become more experienced you may find that you can deliver effectively with less.
Some Different Methods of Presentation
Presentation methods vary from the very formal to the very informal.
|Very formal||Formal||Informal||Very informal|
|Suitable occasion||Large conference||Smaller conference or group where you don’t know the audience||Smallish group, probably internal, but not all known to you||Small team meeting where you know the other participants|
|Purpose||Provide information to a large number of people||Provide information, but also get reaction||Provide information, hear reaction, respond; possibly discuss||Provide information, or generate discussion|
|Stand or sit?||Stand||Stand||Stand or sit||Probably sit|
|Present from where?||A lectern||The front of the room.||Either within the group or from the front||Your place at a table, or within the group|
|Visual aids||Yes, slides controlled from the lectern. Can also use video or other multimedia.||Yes, slides, but kept fairly simple.||Yes, but keep them to a minimum.||Perhaps a one-page summary of your key points.|
|Sound systems/ microphone||Yes||Yes||Probably not||No|
|Type of room||Large conference hall||Conference room or meeting room||Meeting room or office||Meeting room or office|
|What will you have to provide in advance?||Copy of your slides||Copy of your slides||Handout of some sort||Nothing expected|
|Audience interaction||A formal question session afterwards is usual||Formal questions, but you may get interruptions during your presentation||Fairly interactive; up to you to handle questions or discussion during the session||Likely to be very interactive if you allow.|
What method you choose is largely dictated by the occasion and its formality: very formal tends to go with a larger audience, whose members you do not know well. Your role is likely to be much more providing information, and much less about having a discussion about the information.
Form Follows Function
It’s not going to be possible, for instance, to present to 200 people from a chair as part of the group, because most of your audience will not see or hear you. You need to apply common sense to your choice of presentation method.
While much of your presentation method will be dictated by the event, there is one area where you have pretty much free rein: audience interaction with you and with each other.
It is perfectly feasible, even in a large conference, to get your audience talking to each other, and then feeding back to you.
In fact, this can work very well, especially in a low-energy session such as the one immediately after lunch, because it gets everyone chatting and wakes them up. It works particularly well in a room set out ‘café-style’, with round tables, but it can also work in a conference hall.
The key is to decide on one or two key questions on which you’d welcome audience views, or on which audience views could improve your session. These questions will depend on your session, but it’s always more helpful to invite views on:
- Something that you haven’t yet decided; or
- Something that the audience is going to do themselves.
For example, you might ask people to talk to their neighbour and identify one thing that they could do to put your speech into action when they return to work and/or home. You can then ask four or five people to tell you about their action points.
Handling your Notes
You also have a choice over how you manage your text, in terms of notes. For more about this, see our page on Managing Your Notes in a Presentation.
The Importance of Iteration
You will probably find that deciding on the presentation method means that you need to change or amend your presentation.
For example, if you want to include some audience participation, you will need to include that in your slides, otherwise, you might well forget in the heat of the moment.
Fortunately, revisiting your presentation in light of decisions about how you will present is probably a good idea anyway. It will enable you to be confident that it will work in practice.