This is a guest post for Skills You Need.
Want to contribute? Find out how.

7 Skills You Need to Learn
to Make Your Website Stand Out

See also: Marketing Skills

Worried about the competition that other websites will give to your new venture?

Are you still looking for ways that can guarantee traffic to your website? No luck, so far?

Well, drop the worry right now because we have put together a list of seven essential skills and practices that will give your website the limelight it deserves.

1. Updated Knowledge About Search Engine Optimization

Before you get into designing a perfect website or presenting catchy visuals and graphics, you have to ensure that all the content is actually “worth the read”.

The look of your homepage may be enough to make users stay, but not for long. More often than not, website designers confuse the work of a content writer with that of SEO specialist.

Each specialists’ duties are somewhat similar but proper search engine optimization requires a lot of other things as well as the content. This can include:

  • Excellent meta descriptions

  • Appropriate use of internal and external links

  • Clean coding and professional placement of images

  • Commendable keyword usage without overstuffing the content with key phrases every two lines (despite what most websites desperate to improve their SEO think).

SEO can help you to create a solid framework for your website and make sure that the traffic which lands on your page stays there! Need help? Look into how well thegigcity.com has worked on maintaining its SEO in every article and blog post.

2. Understanding User Interface and Its Importance

Call-to-action buttons, easy-to-reach menus, and micro interactions that are extremely use friendly. Who doesn’t love that on a new website?

A reliable user interface should include all these features to ensure that every visitor’s navigation around the website is free of obstacles or distractions. The following is a list of things to keep in mind if you wish to improve the user interface of your website.

  • All navigational tools like buttons and drop-down menus should be easily accessible.

  • Call to action events should consume minimum time.

  • It should be forgiving. One wrong click does not mean a user has to go through a maze to get back to the homepage.

  • The interface should respond to a user. For example, when shifting from one page to the other, it should display a spinning wheel or loading bar to show the progress.

Many guides also recommend that a user interface should be “attractive”. However, the way some people define attraction is different from how others view it. Therefore, coming up with something that appeals to everyone is a bit controversial.

However, our next point covers what web-designers should be focusing on instead. 

Use the Concept of Color Theory for Visual Attraction

You cannot completely control how attractive or catchy your website is to a visitor since everybody has different tastes, but you can minimize how “unattractive” it may look by avoiding some common mistakes.

Many designers are under the impression that bright colors will grab a visitor’s attention when it is quite the opposite. Flashy color combinations can often come out as ugly and unreadable.

At the same time, a website entirely based on light shades will seem boring and bland to many.



4. Effective Communication and Time Management

When you launch a website, ask yourself one basic question, “What do you want to tell your readers?”

From the theme you select to the content that gets uploaded to the site, everything should be in accordance with the answer you have for the above question. The overall design should be able to communicate to visitors the project goal that you have in mind.

Moreover, all newbies should realize that motivation has its highs and lows. This especially holds true for graphics designers and content writers. Since they often have a lot of deadlines to meet, poor time management can interfere with their productivity and hence the quality of the material that goes on the site is affected.

What should be done when you are trying to regain some self-motivation? These tricks might be helpful. Take a look!

  • Take some time off from writing. It can help you overcome writer’s block.

  • During the break, avoid any sort of distractions. Take a walk or simply have a cup of coffee outside.

  • Don’t think about the task at hand when you are on your free time.

You can only be productive once you get back to work with an open and clear mind.

5. Appropriate Use of Social Media and Digital Marketing

Yes, your website is supposed to attract traffic and all, but who said you cannot use a little extra help? If you really want to go one step ahead in winning followers for your business, make sure you use digital marketing and present a strong social media presence as well.

6. A Clear and Evident Business Strategy

As entrepreneurs, most people start with a vague business strategy. A lot of features like SEO, themes, designing, etc., can help bring your website into the limelight but it’s the actual goal behind your business venture that will help it stay there.

As Richard Koch, an expert in the field of marketing, highlighted, “To be strategic is to concentrate on what is important, on those few objectives that can give us a comparative advantage, on what is important to us rather than others, and to plan and execute the resulting plan with determination and steadfastness.”

Ensure that you have an evident and clear business strategy.

7. Patience!

The harsh truth is, no matter what you do, you won’t get there overnight. There is a lot of back and forth when you are trying to establish your name in the market.

So if all the struggle with the new website is getting on your nerves, take a step back and relax! Get back to work when you feel motivated enough to do so.

As clichéd as it may sound, patience is actually the key to success. Even if you have launched the best website, laid down the hottest business strategy, and did all you could for appropriate marketing techniques, it will take time for people to get to know you and that is okay. Relax!


About the Author


My name is Ibrahim Ali and I have been doing SEO, creative writing, and content marketing for over four years. My source of happiness and cause of dopamine release is writing on new and creative topics.

TOP