What Soft Skills Are Required
to Succeed as an SMM Manager?

See also: Social Media Marketing

Social media managers must possess particular abilities that make them good at their jobs. Social media has grown immensely over the years and, as a result, there are many new trends and areas of knowledge that social media managers need to master to be effective in their work.

Search engine optimization and social network fragmentation, among others, are some of the many complexities that one needs to learn as an SMM manager. Whether you are working with a Twitter booster to improve followers or YouTube organic promotion to increase subscribers, there are many new social media trends that an SMM manager should know. Alongside knowledge of these recent trends, a social media manager should possess specific soft skills to help them perform better.

So here are the six soft skills an SMM manager should have, learn, or improve.

6 Soft Skills Every Social Media Manager Needs

Soft skills refer to the personal attributes that support the situational awareness skill to get a particular job done. These skills are developed throughout our lives and help make work much more manageable. Soft skills are not specific to a particular career but useful wherever you work.

1. Persuasion

Everyone has ideas, but something that not everyone can do is to take those ideas and openly pitch them. Not everyone can convey ideas to their bosses or sell something to potential customers. If you work in social media, posts must be convincing and sell your product or service to the target audience. Persuasion is a powerful tool valued in all organizations and is a highly rated skill. Having it means you also build your confidence and can see a good idea through. You might already possess the technical skills, but if you add in the talent to persuade, you will increase people’s trust in you.

2. Communication

Communicating effectively is also a skill that is worth a lot to an SSM manager. If you can communicate effectively without having to beat around the bush, this, too, is valuable—the audience you share with needs to understand what you are saying quickly.

When drafting communication intended for the general public, you must ensure that everyone can understand it. This means it has to be simple to understand. For example, a social media manager must craft campaign messages at some point. Better communication skills will paint the organization positively. If you want to know if you are a good communicator, look at the feedback you get from your audience.

3. Problem-Solving

Challenges are part of social media management and come in different forms. Good problem-solving techniques allow you to get ready to combat the various obstacles that come into your life, whether professional or personal.

For instance, stagnation or loss of followers means you might have to bring your problem-solving skills into the equation. You should employ new strategies and solve the problems you encounter.

Social media managers encounter many problems and might have to think on their feet when working around them. This is especially so when dealing with a public relations crisis. Developing these skills goes a long way in focusing on and addressing issues that affect you. It allows you to look into the root cause of the problem and assess the possible solutions.

4. Creativity

Social media has given everyone a platform these days and this has led to increased competition for attention. Everyone has access to social media, meaning there is much content to consume. Therefore, your content needs to stand out for it to attract its audience, which means thinking out of the box.

With many content creators making content that hooks the viewers, your creativity must be above par. Employers nowadays will seek to find out how creative you can get.

Everybody today is copying and pasting another creator's idea. Showing how creative you can get and the fresh ideas you can bring into the industry makes you valuable. Creativity can be demonstrated by the ideas you bring to the marketplace, how you post and engage with your audience, and much more.

5. Critical Thinking

A social media manager should be able to assess and analyze information and use it to their advantage. Social media managers are required to plan campaigns. When critical thinking is in play in the strategy, it becomes much more effective.

Critical thinking helps you identify promising ideas, how to respond to scenarios in the field, and the best way to go about it. You can teach yourself to develop these skills by asking questions as you learn about the information.

Pay sharp detail to the source and the thought that goes into the message. See if you can make connections to your data and use them appropriately. Good critical thinking strategies will also help avoid getting into trouble in the media and know how to respond to feedback. This is one of the skills considered to be of the highest value because it is challenging to teach, and the better you are at it, the more experienced you portray yourself.

6. Work Ethic

This refers to the kind of attitude you have towards your work. It also includes how you complete your job. Individuals with solid work ethics put effort into their work. They aim to ensure their final product is of the highest quality possible.

As a social media manager, you not only represent your work alone but the work of your client as well. You are trying to build a reputation for the brand, and a poor work ethic will work against you and your client.

Social media managers with a good work ethic produce high-quality work that reflects their efforts in every project they work on. Giving all your attention to a project shows you value your clients and care about their success. Laziness and inconsistency portray someone as unprofessional, and not many brands want such a social media manager as their employee.


There are so many tasks and responsibilities that social media managers handle. The soft skills mentioned above will be helpful for most of these tasks and responsibilities. Try implementing these new skills into your life and see how your work as a social media manager and your personal life improve.

About the Author

Amy Fischer was born in Israel, studied in the UK and now works in the US. She is an experienced specialist who is well versed in economics and banking. Also in her spare time, Amy shares her experience and interesting news with the readers of various blogs.