5 Key Skills You Need for a Career in Marketing

Marketing Skills

Over the last few years, the ever-evolving marketing industry has seen a substantial boom all across the world as companies vie to compete in the online market. Now, marketing is one of the fastest-growing industries out there.

Marketing involves recognizing, predicting, and satisfying customer needs, alongside rigorous market research. In essence, your role as a marketer is selling an idea to a customer - but the term ‘marketing’ describes the different ways you might get a company in front of a potential customer.

As a marketer, your biggest aim is to advance your business and get your work seen. If you want to be successful in the world of marketing, there are a few skills that play a significant role in the work you will be completing on a day-to-day basis. If you are planning to leap into the marketing industry as a marketer, you have landed on the right page!

Below are some of the most essential skills you should cultivate in order to become a successful marketer.

Creative Thinking

Do you often wonder how people come up with innovative ideas? They are likely to be someone who is brilliant at creative thinking.

Creative thinking enables a person to stand out from the crowd. It’s a way of looking at things from a completely different perspective, which is essential for a role in marketing that requires you to come up with ideas that are outside the box.

As a marketer, the need to think creatively comes in handy in almost every one of your day-to-day tasks. And while some people find it easy to channel their creative abilities, many of us feel like we need a little nudge. Brain exercises can help if you feel stuck in a rut, so try techniques such as brainstorming, roleplaying, and lateral thinking.

In addition to that, when you feel stuck, make sure you look for inspiration outside your work. This may include listening to music or watching videos online, reading magazines or even the news. Inspiration can come from anywhere.


As a marketer, you should never underestimate the importance of telling a good story. A captivating tale is the backbone of any marketing campaign.

Therefore, to be a successful marketer, your writing skills should be well-polished and concise. You should also be good at conducting research and relaying the information in a creative way, as you might have to write about something that you don’t know about but have to write about in your role as a marketer.

From press releases for travel companies to creating recruitment website content to improve a company’s SEO, a diverse array of skills are needed to help you gain the attention of your target audience. Whatever you are doing, customers should be able to connect with your story in a way that engages them emotionally.


Effective communication with the people associated with your business, both internally and externally is very important.

As a marketer, you need to tell your customers about all the reasons why they should buy a product or service. The message should be clear and concise and should not consist of any jargon, so having effective written communication skills is a must.

In addition to that, when it comes to internal communication, marketers should be able to talk to their teammates clearly. This includes sharing all the details regarding a client’s needs to the team members if you have been present in a client meeting. It doesn’t matter how creative and good the campaign is if it targets the wrong customers, and you don’t want to be the reason for this miscommunication.

Every marketing project requires you to work closely with your teammates and clients. Therefore, as a marketer, your communication skills are also incredibly important as your team working and communicating skills can influence how successful a campaign can be.

Organisation and Time Management Skills

Organisation and management skills are essential for a marketing company to achieve its goals. A marketing executives job has many components, and it can be difficult to keep on top of everything without excellent time management skills.

Organisation skills can also help with problem-solving techniques that can be useful to help decide your priorities at busy times.

When it comes to organization and management skills, your role as a marketer requires you to polish the following skills:

  1. Planning: Planning the campaigns and making sure that your clients end up with profit is very important. The strategies used in such plans need to be goal-oriented and achievable, so having good planning skills is vital.

  2. Decision making: Whether an idea should be forwarded to the client or not is often in your hands as a marketer. Therefore, decision making is yet another valuable skill that a marketer must possess.

  3. Problem-solving: Your approach to problems often helps determine if you have the ability to come up with creative solutions or not. Being able to problem-solve will massively benefit you with many of the tasks involved in a marketing career.


Someone working in marketing needs to be always on the ball when it comes to analysis, since marketing requires a lot of research. It helps you determine what your target audience wants, and this analysis helps create a marketing strategy using all the data and the information collected.

Marketing analysis can include creating and running surveys, analysing the effectiveness of previous marketing plans, looking at demographics, keyword research, creating customer profiles, specific niche market research, competitive analysis, and always requires critical thinking. The data doesn’t always tell the truth, so being analytical will be a lifesaver in many marketing situations. 

Further Reading from Skills You Need

The Skills You Need Guide to Leadership

The Skills You Need Guide to Leadership eBooks

Learn more about the skills you need to be an effective leader.

Our eBooks are ideal for new and experienced leaders and are full of easy-to-follow practical information to help you to develop your leadership skills.


Those are just a few examples of essential skills that make a marketer stand out from the rest. Good marketing is the most important thread that binds a product/service to its target audience, so if you plan to become a marketer in the near future, make sure to polish these skills and hopefully you can go on to have a successful career!

About the Author

This article was supplied by Growth Recruits, marketing, and SEO specialists in the recruitment sector. With many years of experience in marketing, they know what it takes to be a successful marketer.