How to Write a Press Release and
How Press Release Distribution Services
Can Help Your Business

See also: Writing a Press Release

Press releases are a useful brand promotion tool that allows you to capture the attention of a large audience online. Press release writing and distribution services will allow you to send your press releases to the most relevant social media networks, influencers, bloggers, journalists, and many other traditional as well as digital media outlets.

There are generally two widely used types of press release distribution services: manual press release distribution and automated press release distribution services. Both these options have their individual advantages and disadvantages, hence business owners need to think carefully about their aims and target audiences in order to chose the method most likely to raise awareness of their brand online.

Although many big brands are already using press release distribution services, you may still feel a little confused about whether or not it is worth spending time and money on these services. In this article we examine press release distribution services in more detail to help you develop a clear understanding of how such services may support the growth of your business.

All businesses can avail themselves of the benefits of a press release distribution service

The biggest reason that experts recommend using press release services is that they can serve businesses in every sector. No matter what kind of niche you are selling online, press release distribution can help you to capture audience attention from multiple platforms. You can use these stories to obtain coverage on blogs, in magazines, journals and podcasts, and many other relevant channels within your industry. These releases typically tell a story about your brand and the professionals know how to distribute this information creatively to your target audience.

Press release distribution services are fairly inexpensive

Most press release distribution service companies prefer to write your press release for you. They will either hire freelancers for this purpose, or their in-house staff can write an interesting story for you. In this way, the process turns out to be fairly inexpensive. The only cost that you need to pay is to the press release distribution service provider for handing over the story to some key media contacts. Therefore, this can be an affordable solution to promote your brand in a competitive market.

Press releases are the best choice to boost visibility

Press release distribution is a trusted solution in the competitive fight for consumer attention. By using press releases as part of your marketing strategy you can keep your brand in the mind of the end consumer. By establishing a relationship with a trusted press release distribution company, you can make consumers aware of all essential aspects of your business. It is also one of the best ways to gain the attention of journalists and top media professionals. The main outcome is that you can build a solid base of trust in the market and this can naturally boost your visibility over time.

Press release distribution services can help you become an expert in a niche sector. These professionals can even help you to feature your business or brand in top business magazines to establish a reputation in the international market.

How to Write a Press Release?

Are you interested in writing a press release? This is one of the best things you can do to engage with experienced journalists. If you are trying to build brand visibility in a competitive market, press releases can help you to increase this visibility. However, before you start writing a release, it is important to understand the basic definition of a media release and the reasons why they can be useful for your business.

Press releases are brief documents that share a newsworthy story about your business to different media outlets. The contents of a press release can be quite different to a basic blog as this information is designed to be used by journalists and media house editors to create news articles mentioning the strengths of your business.

There are so many reasons to use a press release distribution service for your business. The biggest aspect is that it can help to spread awareness about your brand in a competitive market. Media outlets and journalists prefer using press releases to build brand visibility amongst your target audience. At the same time, press releases are the best way to establish relationships in the media industry. Other than this, these informative documents can improve results for your search engine optimization whilst also enhancing the overall image of your brand.

Steps for writing a press release for your business:

If you are interested in the best way to write engaging and effective press releases, it is good to follow the steps below:

  • Think like a journalist

    To create an impressive press release, you need to think like a journalist. When you create a release by following their mindset, you are more likely to make it worth publishing. Your press release should present the most relevant information about your brand, and focus on information that is useful for your readers. It is best to design a short and sweet press release that doesn’t appear a waste the readers time with unnecessary or uninteresting information. Moreover, it should also not appear overtly promotional; instead, the release must have a formal touch.

  • Serve interests of the audience

    If you are leading a software company, there is no point in writing a press release that talks about logistics. While pitching your story, you need to be precise and concise with the idea. The content must align with the interests of the target audience. Moreover, the coverage area must be closely associated with your services and products as this technique can help you to create valuable appeal in a competitive market.

  • Write an effective headline and supporting details

    The first thing that readers notice in your press release is its headline. Make sure you devote time to writing an effective headline that immediately makes the reader interested in your content. Second, the headline must be supported by concise, relevant, and useful details. You should also include quotes and elegant words to tell a realistic story but the content must be well aligned to the business. Never forget to add contact information and business details by the end of the document.

Once you are ready with your carefully written press release, you then need to find the best press release distribution service to win the battle for attention.

About the Author

Aisha Quinn works in PR and enjoys sharing her knowledge and experience with the business community.