5 Easy Ways to Improve
Your Marketing Project Management

See also: Marketing Skills

Marketing and project management should always go hand in hand. If you are thinking of different ways to market your products and services, you also need to find methods to improve your marketing project management.

Here are some simple ways to help improve your marketing project management.


1. Project Overview and Transparency

Although not everything in a project should be shared with your team members, you should still be transparent in all the things that are happening in the project. Transparency might have its disadvantages, but it is completely overshadowed by its benefits.

Transparency on the project can provide three important benefits:

  • Accountability and Better Performance: This will enable the team members to be accountable for their actions and to fully understand their role in the project. Transparency can show exactly what the team needs to do and how to resolve the problems associated with the project.

  • Prevent Project Derailment: Transparency can help prevent the project from going off course. If the team members don’t have any idea about the flow of the project, it will be difficult to report and identify the problems.

  • Improved Teamwork: Transparency on the projects allows team members and managers to understand the work of the team as well as the tasks that should be accomplished. Because of this, the communication and accountability of the whole team will be improved.

2. Involvement of Internal and External Stakeholders

Whether you like it or not, internal and external project stakeholders will always be there to mess things up, especially if you don’t know how to handle them. However, they are vital for the success of your project so you cannot simply ignore them.
So, what are the things that you can do to improve your marketing project management when the stakeholders are trying to butt in?

  • Identify all the internal and external stakeholders within the project since they are easier to manage if you have all of their basic information.

  • Effective communication is very important, and you have to ensure that your stakeholders are updated on a regular basis. You need to ask your stakeholder their preferred mode of communication for this to happen.

  • Try to keep your stakeholders in the loop and they have to be engaged in the project development. They need to have responsibilities, which should be based on their influence, power, and interests.

  • Get to know them as a human being as it helps you know their attitudes, motivations, and the things that would annoy them. This information can help you properly communicate with them and it will also allow you to get what you want from them.

3. Customized Workflows

You cannot start a project without a proper and customized workflow. You cannot let your team members go around doing tasks even if they are not meant to be done yet. You cannot skip tasks just because you don’t want to do some of them.

There should always be a customized workflow that everyone on the team follows. As the project manager, it is your responsibility to create a customized workflow for your project. You have to see to it that your team members are following the workflow as well.

4. Marketing Reporting

This is the process of measuring your progress, value, and identifying the steps that will help improve your marketing campaigns. If you want to improve your marketing project management, you should start measuring your progress and check if there are parts of the project that are not doing well.

The most essential benefit of marketing reporting is the ability to pinpoint all of the things that need to be improved. It is great that the project is doing well and is on the right track, but what are the things that you can still improve? Marketing reporting will show you everything. In turn, you and your team can improve and make changes in the tasks.

5. Simple Review and Approval Processes

To improve your marketing project management, you have to speed up the review and approval process, but you have to keep it simple. You just have to make sure that the tasks are sent to the right people for review and it will be approved in a timely manner. Due dates must be placed so the tasks don’t have to stay in the queue for a very long time.

Marketing Project Management Tools

Your marketing project management will not be completed without the right tools. You have to use the best possible tools available so you can speed up the process and make it more efficient.

1. Basecamp

Basecamp is one of the best project management platforms right now as it is also a communication tool that allows all the team members to see what they need to accomplish. It has a to-do list, file sharing, calendar, due dates, and more. This is a good way for the team to track their priorities and the tasks that they need to do.

2. Asana

Asana is a mobile and web application created to help teams organize, manage, and track their tasks. You can organize all the tasks for the project and assign them to your team members along with the due date.

3. Brightpod

Brightpod is also a popular project management tool that is made for different marketing enterprises. It allows you to track and assign tasks to team members. There is also an automated workflow, cross-project prioritization, editorial calendar, and much more.

4. Proofhub

Proofhub is a project management tool that allows you to plan, organize, collaborate, and deliver various projects on time and with efficiency. It is an all-in-one project management tool that contains all the necessary features to handle your projects.

5. Workfront

Workfront is a platform that you can use for task management. Like many other project management tools, it also has features that allow you to track, organize and assign tasks to your team members with ease. It has different tools for reports, dashboards, approval, document management, and more.

Further Reading from Skills You Need

The Skills You Need Guide to Business Strategy and Analysis

The Skills You Need Guide to Business Strategy and Analysis

Based on our popular management and analysis content the Skills You Need Guide to Business Strategy and Analysis is a straightforward and practical guide to business analysis.

This eBook is designed to give you the skills to help you understand your business, your market and your competitors.

It will help you understand why business analysis is important for strategy—and then enable you to use analytical tools effectively to position your business.


It is not easy to handle a huge project as the project manager, but it is your responsibility to handle everything efficiently. By using the right tools for project management and understanding how to improve your marketing project management, it will not be too difficult to handle your team members and complete the projects successfully.

About the Author

Mike Abelson is the head of Digital Marketing Department at Lendza for almost 3 years. Before starting his work at Lendza, he helped a lot of entrepreneurs and startups to succeed through various marketing strategies and tactics. Previously, he partnered with CEOs and executives to grow their businesses, build an audience and get more clients.