Evolve Your Marketing Skills
to Keep Up with the Current Landscape
Marketing trends are constantly evolving. From the traditional print media to the elusive and hard to comprehend SEO, marketing has undergone lots of changes and has taken over both the physical and digital world. In order to stay competitive, innovation is vital in the marketing industry, and every industry can benefit from marketing. In fact, everyone needs to re-educate themselves and keep up with the current trends if they want to succeed.
Don’t gloss over the basics
Sure, you might have been in the industry for ages, and you pride yourself in having a strong foundation. However, a wise man never ignores what the fool has to offer, because there are always fresh new perspectives and takes that may be able to improve how we apply ourselves. Also, contrary to popular belief, a strong foundation may still be vulnerable to crumbling which is why brushing up and keeping that foundation strong is extremely important. What was considered a basic skill when you first started may not be the case now. It doesn’t hurt to give yourself a quick once-over so you know that you are on the right track. Never be afraid to backpedal when learning, because you stand to gain more than you lose.
Improve your writing and storytelling skills
If you think that marketing is all about selling a product, you won’t be entirely wrong. However, most marketers focus on driving sales, which isn’t a selling point in itself. Your customers or clients need to believe in whatever you’re selling in order to want to make it theirs or try it out. How do you do that? By convincing them. The convincing part is what sets everyone else apart. It’s your brand, your vision, your story. People need to be able to relate to you in order to listen. It’s in human nature to gravitate towards what we know best. While you may feel like you write a mean copy, it’s always great to check out other people’s work and take a writing course if you must.
Writing is key to communicating with your audience, from social media posts to product descriptions. If you aren’t able to convey your message strongly and succinctly, you’ll be missing out on key clients that are waiting to connect.
Keep an open mind and learn as you go along
You may have noticed a trend by now. Marketing is all about learning and keeping your horizons broad and wide. Some marketers may hang on to the “if it ain’t broke, don’t fix it” mentality, but that’s only going to get you left behind. Marketing is such a broad industry, and while you can focus on just one part and specialize in it, it’s much more prudent and practical to be a Jack of all trades.
If the current trends require you to speak and present confidently, that is a skill that you should be developing. Don’t close yourself off to the sea of potential lessons that’s around you. From learning about your clientele or demographic on social media, to observing and studying what your competitors or successful entrepreneurs are doing, there is so much that you can learn from the world around you as long as you open your eyes to it. Remember, you’re not just a consumer, you want to convert people into consumers, and you need to learn to see the world through the eyes of an entrepreneur. Of course, that doesn’t mean you should lose sight of what excites you and interests you, because if it excites you, it can excite someone else too, which brings us to the next point.
Understand your demographic
It goes without saying that you need to know the people you’re talking to in order to communicate your ideas fully. Everything from the way you present your ideas down to the lingo that your target demographic uses is important for you to connect with them.
- How old are they?
- What social media platforms do they use?
- What are they talking about?
- What products, topics, and trends?
If you’re completely clueless or only have a vague idea of what your target audience likes, then you might want to consider working for a different campaign. You can’t sell things to an audience you don’t understand.
Creativity may drive your success but staying organized is the backbone
Staying organized is important in all industries, but more so in the marketing industry because everything is so time-sensitive, and missing out on one opportunity could mean thousands in lost revenue. There are more and more software applications dominating the market, such as consumer relations management and task-oriented platforms that allow a more collaborative environment for you and your team or clients. Use technology to make your work easier, and remember, the moment you get comfortable is the moment you get left behind.
Don’t be afraid to try new things
Whether it’s the latest tools or new marketing strategy, don’t be afraid to take that leap and find out what it’s all about and try it even if you’re apprehensive about it because you’ll never know unless you try. Foreign concepts are good because it means that there’s something else you haven’t tried and there’s still room for you to grow. Finding ways to get your message out there might seem tedious, but it will keep you on your toes and it’s how you’ll stay passionate. Stagnancy brings about nothing but boredom.
Taking courses are another way to keep the flame alive
As mentioned before, it’s always a good idea to revisit the basics, but what better way to get a complete look at the current industry than to take the latest course by an industry expert? Not only will you be able to learn trade secrets from another professional, you’ll be afforded an inside look into how others operate on top of how the current market is moving.
As you can see, self-development and taking initiatives are great ways of staying ahead of the curve. Never stop learning.
Further Reading from Skills You Need
Develop the skills you need to get that job.
This eBook is essential reading for potential job-seekers. Not only does it cover identifying your skills but also the mechanics of applying for a job, writing a CV or resume and attending interviews.
About the Author
Craig Lebrau is the CMO of Media Insider, a Wyoming-based PR company that aims to disrupt the way companies communicate their brand in the digital era.