5 Traits of Successful Digital Marketing Leaders
In the world of digital marketing, it is not enough just to be knowledgeable about the latest trends and have a knack for basic leadership traits. To be an effective and successful digital marketing leader, you need to have certain qualities that make you stand out from the crowd.
Digital marketing leaders are a new breed of managers who combine analytical skills, strategic thinking, and interpersonal skills. Leadership skills can give their company strategy a strong vision and make it work out differently.
A study conducted by the University of Michigan found that teams with less skilled leaders with highly developed leadership skills were more likely to achieve their goals than teams with highly skilled leaders who did not possess leadership traits.
We have gathered a list of traits that you must possess as a digital marketer. Let's get to know them.
In the ever-changing world of digital marketing, with ever changing Google algorithms and SERP layouts, it is important for digital marketing leaders to embrace change to stay ahead of the competition. The best way to do so is by having a modern strategy in place that allows you to adjust your strategies as needed without disrupting the workflow of your team members and processes.
It is important to be able to change course quickly, flex your creative muscles and push your limits when the going gets tough. If you stay stuck in the old way of doing things and do not push yourself out of your comfort zone and experience new things, you will not progress in the fast-evolving field of digital marketing.
Persistence is a trait that is often overlooked in the world of digital marketing. As a leader, it can be difficult to be persistent when you are trying to build your brand and long-term strategy that includes developing an engaged audience and creating content that resonates with them.
Being persistent means that you are consistent in your actions and efforts, not just with one campaign or one product but with your brand as a whole. Persistent leaders have an easier time making decisions for the future of their businesses because they have more information about what does and doesn't work. This allows them to be more efficient with their time and resources and stand out from their competitors.
3. Creative problem-solving
The ability to solve problems is a very important trait for digital marketers as it helps them become more creative and innovative, two most important skills for leaders.
Problem-solving is not just about finding solutions to problems that arise during day-to-day work but also about looking at the bigger picture and thinking of creative ways to solve problems that may not have been solved before. Only a leader with the creative problem-solving trait can come up with better engaging marketing ideas.
In the digital world, everything is evolving at an exponential rate, therefore leaders experience new problems every day. For example, they might have to deal with negative reviews from customers, shift their audience to competitor’s sites, deal with changing Google or social media algorithms, and so on. These things push digital marketing leaders into making decisions, hence they need to be creative with their problem-solving skills.
Successful digital marketing leaders are persuasive as this is the only way they can create a positive impact on their target audience and make consumers want to buy their products or services.
By being persuasive, you can provide a strong narrative to your marketing content that will attract a larger audience and more clients to your business. A persuasive leader understands their audience and creates a strong presence that leads to a positive reaction in them.
This trait can make your campaign more influential and change the audience narrative naturally. As a leader, you need to be able to persuade your audience into sharing or clicking on your content and even get them into the brand's ecosystem.
Just consider an example of a digital marketer working for a legal firm. The digital marketer uses the technique of PPC and adds keywords like “free consultation on the legal matter”. The keyword “free” will persuade many searchers to click on that ad.
Digital marketers leaders need to have convincing powers of persuasion so they can get their clients as well as their team members on board with their marketing ideas.
5. Communication skills
Communication skills help the leaders of digital marketers to better understand their audience and build relationships with them which will lead to more conversions. A digital marketing leader must know how to communicate with their clients, get to understand their needs, and devise the best digital marketing plan.
According to Helena Zimmer, a digital marketing expert at littlelittlesteps, “This skill is necessary for success in any field, whether it be sales or customer service. If a leader possesses good communication skills, they can create a successful and unique brand message and product stories, and involve their audience emotionally through different channels like social media”.
Besides that, a leader is responsible for keeping their team members up to date, communicating the B2B marketing strategy and plans, along with sharing statistics and analytics. Only a leader with good communication skills can keep themselves and their team updated. Research shows that 86% of employees blame lack of communication skills as the reason for workplace failure.
Why do digital marketers need the above traits to be successful
Leaders with the above-mentioned skills are more likely to be successful because:
They can build relationships with the people they work with and for, which will make them more effective in the workplace.
They also have a better understanding of cultivating a positive company culture, which will help them rise through the ranks faster and make them more effective at leading teams.
These traits in the digital marketing world can be the difference between success and failure.
Being a successful digital marketing leader is not only about having a good grasp of the technical aspects of marketing. A leader must possess basic leadership traits so that all the technical skills can be practiced in a way that results in greater productivity. Developing and honing these leadership traits can give your digital marketing company an upper hand over your competitors.
Therefore, a successful leader is one who is flexible to the new changes in the field, has good powers of persuasion, can keep their clients and teams on one page, and bridge the communication gap.
About the Author
Aabhas Vijay is the founder of Avija Digital a complete digital PR agency for online Strategy and Marketing, and an expert in providing consultation as a content strategist for SaaS and tech brands. He begun his career in digital marketing in 2016 and continues to this day. He spends his free time in the gym, playing board games, and learning new technologies in IT sector.