How to Create Professional
Looking Videos from Scratch

See also: Marketing Skills

With 87% of marketers revealing that video has helped them to increase their traffic, it is not hard to see why this may be something you are interested in to move your company forward.

This video marketing statistic is one of many that shows just how dominant and effective video marketing is at the moment.

However, if you have never created a video before, or you have done so but not been particularly happy with the result, you may feel like you do not know where to begin. Don’t worry, though, as that is what this guide is here to assist with.

We will take you through the steps you need to follow to create a professional and effective video from scratch.

1. Create a production plan

Planning is a must when creating a video. You cannot simply create video ads online without any forethought. If you do, it will show.

Video editing software

Instead, sit down with your team and plan as much as possible before the cameras start to roll. This will ensure that the production and editing processes flow a lot smoother.

So, what sort of steps should you follow to put together an effective production plan?

The first thing you need to do is determine your mission and goals for creating a video. What are you hoping to achieve? What story do you wish to tell?

This will enable you to draft a plan that aligns with your objectives. It is a good idea to create a storyboard or script that explains what your video is going to show, as well as the chief points you wish to get across to your audience.

All of the team members involved in the video should receive the production plan. Allow them to contribute their thoughts and feedback so that you can make the plan as thorough and effective as possible.

This will ensure that all your team remains on the same page, as well as enable efficient progress tracking, which is imperative if you are working to a deadline.

2. Make sure your video showcases your brand’s personality

A professional business video is one that showcases your brand’s personality. It should be immediately evident to the viewer that the video is about your brand.

After all, the number one challenge that businesses face today when marketing is standing out from the competition. What sets you apart from the pack?

Customers may not want to read lengthy descriptions of why your solution is better. This is why videos work so well. The content is more accessible and digestible to the average person. Plus, it is easier to share it too.

So, if you can figure out how to capture the personality of your brand in your video, you are on to a winner.

Start off by brainstorming some of the different adjectives you would use to describe your brand. You can then come up with creative ways of portraying this in a video.

You may wonder why this matters, but ultimately we want to buy from brands we like, right? So, if someone sees a video and they like the brand’s personality, they are going to be much more compelled to purchase from them.

To do this effectively, you are going to need to be honest with yourself. If your business partner is more charismatic on camera than you are, put him or her in the video. Now is not the time for egos. It is all about producing the best possible video.

A lot of people assume that speaking into a mic is easy. However, it can be quite a nerve-wracking experience, and some people are naturally better than others. No matter what applies to you, make sure you do several takes. You can then upload all of them and piece them together, getting rid of any awkward moments.

You need to ensure the transition looks natural. If you are struggling, you may want to consider hiring a professional videographer. However, with all of the amazing video creation tools that are on the market today, this is not a necessity.

Working with Adobe Premiere.

3. Explain your service or product with clarity

One of the reasons why so many people love videos is because the content is usually a lot easier to understand. However, you need to make sure that this is the case.

One of the worst things you can do is to assume. Do not assume that the viewer has any background knowledge about your product. Do not assume that people understand the advantages of a certain gadget.

You need to speak with clarity, telling the story of your product or service as if the person viewing does not have any knowledge about it.

The manner in which you do this will depend on the type of product you have. For example, if you have a digital product, you will need to learn about taking effective screen grabs and putting together compelling demo shots.

There is an art to all of this, though. The last thing you want is to make the viewer feel stupid. Over-explaining and patronizing people is not the overall objective. This is why it is always a good idea to test your videos on a few people before it is published.



4. Add informational and entertaining value

While we are watching more video content than ever before, this does not mean that people are patient and will sit through anything. Time is valuable, and if your video isn’t hitting the market, people will simply move on to the next. After all, there are millions of other videos on the Internet today!

To combat this, not only do you need to deliver informational value, but you need to entertain as well. So, ask yourself what value your video brings.

First, does it solve an issue the viewer has?

Second, does it tell an excellent story?

These are the two questions you need to ask yourself. If you have answered ‘no’ to either of them, it is time to make some changes

For example, let’s say you have designed a solution that enables people to complete tasks at a much quicker speed. Rather than simply explaining this, why not show the old way and the new way side-by-side so people can see the difference?

5. Market your video effectively once it has been published

Finally, your hard work is not finished once you have created an amazing video and hit the ‘publish’ button. There is still plenty that needs to be done. After all, you can have the most amazing and interesting video on the Internet, but if no one views it, it kind of defeats the purpose, right?

Because of this, you need to put together an effective marketing plan to push your video and give it the visibility it deserves. First, you want to make sure the video is optimized effectively. This includes using optimized descriptions, adding tags, and getting your keywords right. It also makes sense to spend some time selecting the best possible thumbnail for your video.

You will then need to share your video across the relevant platforms. Some people may prefer to watch videos on TikTok, others may prefer to view them on YouTube, so do not limit your audience to merely one place. Instead, share the video across your different social platforms. You may even want to consider creating a blog post on a similar topic and incorporating the video into this.

When you do share your platform on social media, think carefully about the caption you are going to use alongside it. Add in keywords and hashtags. Moreover, give a little taste of what is inside of the video, without giving everything away. After all, you want to make sure that the viewer in question is still going to watch the video that you have worked so hard to put together.


Time to create a professional-looking video for your brand

So, there you have it: everything you need to know about creating a professional and effective video for your brand. From showcasing your personality to making sure that you have a plan in place, if you follow the tips that we have provided above, you will give yourself the best chance of creating a video that wows everyone who views it.


Kerry Leigh

About the Author


Kerry Leigh Harrison has over 11+ years of experience as a content writer. She graduated from university with a First Class Hons Degree in Multimedia Journalism. In her spare time, she enjoys attending sports and music events. 

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