Steps to Take Your Digital Marketing Career
to the Next Level

See also: Social Media Marketing

The digital marketing domain offers endless growth opportunities for professionals. Every business requires an online presence, so the demand in the field is ever-growing. But the industry is dynamic, and you need to grow with it to advance your career over time. Stagnation is not an option, and the speed of learning new skills in the domain has to be fast. Not being able to keep pace can leave you behind in the job landscape.

When embarking on a career in this field, you will soon realize there is no room for complacency. The industry is fast and unrelenting and requires you to be always one step ahead of the changes. The only way to thrive is to evolve continuously, and there are no shortcuts to this. Although the journey differs for everyone, you may follow some tried and tested steps to reach your goals. Here are the ones that can take your digital marketing career to the next level.

Refine your skill set continuously

Digital marketers require a strong mix of hard and soft skills because the field is technical yet requires creativity. You cannot overlook the value of soft skills as they can put you a cut above the others in the job market. Essentially, the hard skills you need include a good understanding of website architecture and the internet as a marketing platform. Additionally, you must know a bit about data analytics, web designing, content writing, and testing.

Besides the technical skills, you require high value soft skills such as communication, creativity, innovation, and collaboration. But you cannot take a set-and-forget approach to skill development in digital marketing. You must invest in ongoing learning to stay relevant and give your best. But the good thing is that you need not go back to school to upgrade. Marketing websites, publications, and magazines offer opportunities to learn continuously. Attending industry events is also a good idea.

Stay ahead of the latest trends

Success as a digital marketer depends on staying ahead of the latest trends because something new is always around the corner in the industry. You cannot afford to lose track of the constantly evolving technology and social media if you wish to beat the competition. It requires more than paying attention to the marketing trends. You need to watch the advancements in advertising and digital landscapes.

Additionally, business strategy, sales strategy, customer experience, and industry news are the other areas you need to cover. Technological aspects such as machine learning, artificial intelligence (AI), and Big Data and Analytics should also be on your checklist. Luckily, marketers can access endless resources to be on track with trends. Check the latest blogs, social feeds, and podcasts to understand where the industry is heading and what you need to learn to keep pace.

Master social media promotions

As a digital marketer, you must have a strong grip over fields like search engine optimization (SEO), search engine marketing (SEM), and paid advertisements. But they are only half the work in the profession. The real treasure lies in social platforms as they offer immense opportunities for outreach and growth. An in-depth understanding of the algorithms and strategies for different platforms can give you a head start in the landscape. Besides knowing the ideal platform-specific strategies, you must learn the skill of managing them together at one time.

It gets tricky because you have to switch tactics as you jump between platforms. But creativity can help you ace the job like a pro. Running successful social campaigns requires creativity with content and design skills, as both are the key elements of compelling posts. Luckily, you can use several tools to create and edit images for social media. For example, vista create has a great background removal tool to modify images. You can explore more tools to create animated graphics, YouTube thumbnails, infographics, and more content assets for winning social posts.

Manage your own digital presence

Besides developing your professional skills, you must go the extra mile to manage your digital presence to advance your career as an online marketer. The only way to find new opportunities is to make yourself as visible as you can. Marketing yourself well is the key to standing apart because it indicates your skills to potential employers. They are more likely to notice you in the crowd if you have a unique way to showcase yourself as a candidate.

Employers and recruiters look out for candidates actively on social media platforms. Expect them to dive deep into your LinkedIn profile and Twitter feed, so make sure you have impressive ones. Having a personal website or blog gets you into the bigger league. You can impress recruiters by showcasing your work portfolio, skills, and relevance that make you an asset to any business.  Invest effort in creating a polished digital presence to become a magnet for growth opportunities.

Consolidate your personal brand

Think beyond establishing an online presence as a professional because everyone has it these days. Consolidating your personal brand takes you a step ahead with getting your career to new heights. Everything boils down to presenting yourself as a subject matter expert. You can run a blog or post regularly on social media to attract attention and create a solid following.

Beyond extending your outreach in the online space, connect with industry leaders and build relationships. You may even seek mentorship opportunities or request them for a line of recommendation. A robust personal brand shows your skills and achievements to potential employers and clients. It enhances your credibility, adds value to your resume, and makes you a marketable professional.

Learn to adapt

Adaptability is another skill to open new doors in the digital marketing landscape. Since the industry changes quickly, you should be able to adjust and adapt with agility. Adaptability is more than updating your hard and soft skills according to the current trends. It is also about taking over a leadership role effortlessly when your team needs someone to steer it in the right direction.

Stepping into a leadership role requires you to change the way you work and align it with the team mindset. Micromanaging makes you a bad leader because it causes discomfort and lowers the morale of your team members. Trust your subordinates and give them the freedom to make decisions and suggest possible solutions. You can even seek recommendations and get different perspectives on addressing issues and improving your strategies.

Ask for feedback

Advancing your career as a digital marketer also requires asking for feedback to ensure matching expectations. Getting regular feedback enables you to know whether you are delivering value. You can also find potential areas of improvement. As a junior digital marketer, seeking feedback from experienced professionals lets you boost your knowledge and improve your work.

Prioritize informal conversations and honest exchanges with managers and clients to get a fair view of where you stand. Be open to accepting constructive criticism as an opportunity to learn and grow. Feedback empowers you to overcome your shortcomings, build on your strengths, and learn new tactics.

Your career trajectory as a digital marketer depends on your efforts to advance your skills and keep pace with the industry trends. Although it seems like a lot of work, consider it a small price to pay for a lucrative career. Follow these actionable tips to stand apart and beat the competitors in the job landscape.

About the Author

Jessie Thomas has three years of professional experience in marketing and business writing. Jessie believes in educating her audience by combining facts with her unique insight and tries her best to offer unbiased content.