Four Business Skills You Should Learn
as an Entrepreneur

See also: Innovation Skills

Entrepreneurship entails taking risks and starting a business from scratch with the aim of establishing an enterprise. Entrepreneurship has been a rising field for the past 15 years since the concept of startups gained momentum, but, after the pandemic, it witnessed a huge surge. More than 136,778 new young, aspiring applicants in the US have been reported to try entrepreneurship after COVID-19.

However, being an entrepreneur is no easy task and comes with its own set of challenges. You have to wear multiple hats and face a diverse range of challenges on a daily basis.

There are certain business skills that you need to possess to effectively navigate through the entrepreneurial landscape and propel your startup to the heights of success.

Young professional businesswoman.

How to Learn Business Skills

Learning some essential business skills is necessary for driving growth and success. But before discussing the top skills required for entrepreneurs, we'll briefly look into how you can gain those skills.

Formal education is of utmost importance for entrepreneurs. Though many traditional entrepreneurs prefer to keep it old-school, the importance of education can not be undermined.

Enrolling in an accredited institute can help you learn about market dynamics, consumer psychology, and business structures. Well-reputed universities worldwide now offer online Bachelor’s and Master’s degree programs, making it easier for you to manage your business while upgrading your skills. You could enroll in an MBA in Management online to improve your management skills and even explore other specializations.

You can also consider opting for additional certifications and boot camps to enhance your business acumen. Furthermore, the knowledge gained from hands-on experiential learning is unparalleled, and you could undertake internships or part-time jobs to gain practical exposure before starting a business.

Now let's explore the top four business skills you should learn as an entrepreneur:

1. Leadership

Leadership skills are imperative for entrepreneurs because they play a crucial role in the success and growth of a business. Effective leaders have a clear vision and mission that they can clearly articulate for their team, investors, and partners. Here are some more key attributes every visionary entrepreneur needs.

Team Building:

  • Refers to the process of bringing individuals together to form a cohesive and high-performing team.

  • Improves productivity and creativity and boosts employee morale.

  • Promotes diversity and establishes open and transparent communication channels.


  • Effective delegation improves productivity and efficiency and allows entrepreneurs to focus on strategic priorities.

  • Assess your employees’ skills, strengths, and interests before assigning them relevant tasks and provide necessary resources and support.

  • Establish checkpoints or milestones to monitor employee progress.

  • Regularly follow up and appreciate the efforts of your team.

2. Marketing

Marketing is the most important skill for effectively selling your product/service and is integral to the success of every business. Through developing marketing skills, you can understand your consumer demographics, pain points, psychographics, and behavior and design a compelling value proposition that addresses their needs.

Modern-day marketing leverages several dynamic channels and tactics to reach its audience, some of which are discussed below.


  • Online selling and promotion allow you to reach a global consumer base and conduct transactions electronically.

  • Provides online storefronts where you can showcase your product or service.

  • It offers convenience, accessibility, and 24/7 availability for businesses and customers.

  • You should implement effective strategies such as optimizing product listing and providing detailed descriptions and high-quality visuals.

Content Marketing

  • Content marketing is one of the most effective and economical marketing mediums out there.

  • It educates, entertains, and inspires the audience using blogs and social media posts.

  • It also drives organic traffic to your website, generates leads, and fosters customer engagement.

  • Analyzing metrics such as website traffic, engagement, and conversions is also necessary.

Email Marketing

  • By using this platform, you can send targeted emails to a list of subscribers and promote your products and deals.

  • It’s a direct and personalized channel with high conversion rates.

  • It helps build relationships, nurture leads, and drive customer loyalty.

  • You can utilize automation tools for sending bulk emails and analyzing metrics like click-through rates and open email rates.

Business meeting around a large table.

3. Financial Management

Financial management refers to the strategic planning, organizing, controlling, and monitoring of financial resources and activities within a business. Entrepreneurs must be proficient in handling and utilizing their financial resources wisely. By doing so, they can maintain healthy cash flows, meet financial obligations, satisfy investors, seize opportunities, and sustain business operations. Here are some finance management skills you, as an entrepreneur, should be familiar with:

Planning and Budgeting

  • These help in efficient resource allocation.

  • Includes forecasting revenues, estimating expenses, and allocating investments effectively.

  • Enables businesses to control costs, prioritize investments, and manage cash flows.

Risk Assessment

  • Involves identifying, analyzing, and evaluating potential risks.

  • Internal risks may include operational inefficiencies, fraud, or inadequate internal controls.

  • External risks include economic downturns, regulatory challenges, or industry disruptions.

  • Risk management strategies include implementing controls, insurance diversification, and contingency planning.

4. Customer Service

Customer service refers to customer support and assistance before, during, and after purchasing a product. It involves addressing their queries, resolving issues or complaints, providing information, and ensuring customer satisfaction. Customer service skills are imperative for entrepreneurs as your first impression can make or break your reputation in a new market. Even if you plan to train people to deal with customers and don’t plan on communicating with them yourself, you must know how to deal with them first.

The modern-day business world uses a mix of tech-driven and traditional methodologies for reaching out to their customers, some of which are:


  • These are computer programs that use AI and NLP to understand and respond to users.

  • They can be integrated into websites, messaging platforms, or mobile apps.

  • They offer 24/7 availability and can answer FAQs, provide product information, etc., instantly and accurately.

  • Can handle multiple customer inquiries simultaneously.

  • They help automate routine customer interactions, freeing human agents to focus on more complex issues.

Brick and Mortar Support

  • This involves direct interaction between the customer and the business.

  • It involves physical product demonstrations and immediate resolution of customers’ issues.

  • Provides an opportunity for face-to-face communication, builds rapport, and addresses customer concerns.

Telephonic Service

  • Suitable for complex or sensitive issues that require more in-depth discussions.

  • It allows for real-time conversation, immediate problem-solving, and personalized support.

  • Call recordings can be used for quality assurance, training, or resolving disputes.

Further Reading from Skills You Need

The Skills You Need Guide to Leadership

The Skills You Need Guide to Leadership eBooks

Learn more about the skills you need to be an effective leader.

Our eBooks are ideal for new and experienced leaders and are full of easy-to-follow practical information to help you to develop your leadership skills.

Wrapping Up

Learning essential business skills is crucial for entrepreneurial success. The business world is vast, with many trying their luck. By mastering the above-mentioned skills and implementing them into your business, you can easily navigate the business landscape and leave a lasting impression on your customers and partners. Remember that ups and downs are part of the entrepreneurial journey, but your resilience and persistence will pay off in the long run.