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What Should Be on a Business Flyer?

See also: Writing Marketing Copy

A business flyer isn't just about attracting people's attention. With the right information and hard-to-resist offers, you can also use it to generate sales.

Sure, knowing the best flyer maker around can help understand how to make a great flyer for your business. However, if you really want yours to be effective, you have to fully understand what should be on business flyers.

Man making notes in a notebook.

1. Start with a catchy headline.

Consider your headline the deal breaker of your flyer. If it's not catchy enough, there's a good chance that your target audience won't even bother to read it. They'll just throw it in the trash bin like any other flyers that land on their hands.

To make sure your flyer doesn't end that way, try to come up with a headline that's memorable, snappy, and short. It should be clear and eye-catching too. 

One thing to keep in mind when writing headlines is your target audience’s needs. Your flyer has to present something your readers need to solve their problems or meet their goals. If they feel like you can help them, you’ll be able to get their attention easily.

You can start with a couple of headlines first. Try them on your staff or even your friends to see what'll work the best before making your final choice.

2. Use bullet points.

If you are presenting a huge amount of data on your flyers, it's best to use bullet points, graphs or charts. This way, your target audience won't have a hard time digesting the data. They won't feel bored reading your flyers too.

3. Try to add infographics.

Infographics are perfect to use when you want to make information easier to comprehend. Plus, with the right images, background, and font, people will have a hard time ignoring them.

If you have no experience making infographics, there are lots of tools you can find online. One of them is Venngage. This tool has tons of templates you can use whether you’re a beginner or a pro in making infographics.

4. Add clear call-to-actions.

Clear call-to-actions (CTAs) are super important when it comes to business flyers. They help people understand what to do next after reading them.

For example, if you are offering services, you can use CTAs like "Call Us" or "Book An Appointment Now." If you are promoting an event, you can try adding “Sign Up Now” or “Register Here.”

You can be as creative as you want. The most important thing is that your CTAs are clear and won't confuse your audience.

5. Add directions as needed.

Directions on a smartphone.

This applies to all businesses running online and offline.

If you are running a physical store, you need to add directions so people can easily find you. The same is true with online shops. They need to include their website addresses so people can find them on the internet. Giving specific directions also helps make sure that your audience won’t end up signing up to fake sites.

6. Add your contact information.

Don't forget to add your phone number or email address. With these pieces of information, your target audience can easily talk to you in case they have questions or suggestions.

It's a good idea to add your contact information at the bottom part of your flyers. People will be able to see them easier when they're written in that part.

Take note that the right font size and color are important as well. Your target audience should be able to spot your contact information quickly.

7. Include testimonials.

In promoting services and products, consider adding compelling testimonials. Pick those that are well written and specific to what you are trying to promote. They don’t have to be super long. The most important part is that they are true.

It's a good idea to stick with honest and true comments about what you're offering. The last thing you want to happen is to include testimonials that are very far from the quality of your services and products.

It can make people doubt you and what you’re saying or claiming. And with people doubting you, your reputation can easily go down.



8. Don't miss your logo.

Adding a business logo is an important step in making business flyers. However, even though it's important, a lot of people miss this step.

Adding your logo adds to brand recognition. It also increases people's trust in you. You can also use your logo to get people's attention. Plus, it also offers an interesting way to make people understand the core values of your business. With a short attention span, you can use your logo to your advantage.

9. Add the essentials.

This is quite obvious but a lot of designers forget to do it.

Apart from your logo, you also need to make sure that your contact information is there on your business flyer. You want your potential customers to know where your store is located or what number to call if they want to reach you.

Don't forget to include your website too. It adds to your credibility and trustworthiness.

Before printing your flyers, it's a good idea to recheck your contact information. Make sure that every detail is correct. The last thing you want to happen is to lose a client just because one of the digits in your phone number is wrong.

You should also proofread every word to check your spelling and avoid common mistakes in writing.


Bonus Tip: Keep it brief.

With a flyer, the space you'll be writing on is quite limited. And because of that, you have to find out the most important details you need to have on your flyers.

If you put every single piece of information on a flyer, it can easily get crowded. Your target audience will find it confusing and overwhelming.

In deciding what to add, focus on the essentials and write about them in a simple, clear, and concise way. Don’t add anything that’s not necessary. It’ll just take away your potential clients’ focus on the main purpose of your flyers. You may even end up losing them because of that.


About the Author


Rozzette Cabrera is a freelance content writer. Her career has spanned more than 5 years, including stints as a ghostwriter and content strategist. She is a fur parent who is passionate about coffee, dogs, and chocolates.

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