8 Ways That B2B Marketers
Can Boost Social Media Engagement
With so many businesses vying for a piece of the social media pie, it can be hard to stand out from the crowd and make a real impact. However, for B2B brands, a solid social media presence is crucial to long-term growth. The right social media strategy can help you reach new customers, build relationships with existing ones, and create an engaged community around your brand.
Here are eight tips for creating a social media plan that will help your B2B business thrive:
1. Choose the right platforms
Not all social media platforms are created equal—some are better suited for B2B brands than others. Specifically designed for business networking, LinkedIn is a great place to start. Other good options include Twitter, YouTube, and Google+ (although their popularity is waning). But if you use Facebook, it's essential to make sure you pick the right niche. If you're looking for B2B leads, post on Facebook's B2B platform.
Think about what content best suits social media platforms. How can you best share your products and services, or what do customers want to see?
Different platforms cater to different types of content. For example, Twitter is an excellent platform for sharing concise updates, while Instagram is perfect for sharing photos and videos.
When sharing your products on social media, it's vital to consider what will resonate with your audience. If you sell clothes, consider posting photos of people wearing your clothes in everyday situations. If you sell food, post mouth-watering recipes or pictures of your food in action.
Whatever content you share, make sure it is high quality and engaging. People are more likely to interact with exciting and engaging content.
2. Set your tone
When writing for the web, keeping your tone neutral and professional is essential. A casual or negative style can turn readers off and hurt your engagement. Instead, aim to be informative and helpful, using respectful and considerate language to maintain your readers' interest.
3. Use social media to build relationships
When used correctly, social media can be a powerful tool for building relationships with customers and followers. By responding quickly to comments and questions, you can create a positive experience for your followers that will encourage them to return. Additionally, use social media to share news and updates about your business, which can help you build trust with your customers.
For example, you could use social media to announce changes to your business hours or to inform customers about special promotions. Use social media to answer customer questions and resolve complaints. Social media can keep customers up to date on your business's latest news and help create a positive image for your company.
4. Use social media to target wider audiences
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Social media allows customers to communicate easily with businesses, improving customer service and satisfaction levels. Social media enables businesses to target a wider audience more effectively than traditional marketing methods.
5. Keeping your customers at the center
B2B marketers need to be able to communicate with potential and current customers on social media. This means using soft skills such as listening, showing empathy, and being responsive. However, knowing the right time to reach out is also important.
For example, if a customer posts a complaint on social media, the marketer should respond quickly and resolve the issue. In other cases, marketers can reach out proactively to offer help or support. Using their soft skills, B2B marketers can boost social media engagement and create better customer relationships.
6. Interaction should be both offline and online
B2B marketers are often unaware of the true value of social media in their overall marketing mix. Social media should not be considered a siloed activity but an integrated part of online and offline communications. Social media can help B2B companies build relationships with customers and prospects, create brand awareness, and drive leads and sales. However, to be effective, B2B marketers need to understand how social media works and how it can be integrated into their overall marketing strategy.
7. Be relevant to what you promised to deliver
When it comes to social media, trust is key for businesses. You need to build trust with your audience to generate more engagement as a B2B brand. This can be done in several ways, such as sharing valuable content, being responsive to comments and questions, and being transparent about your company and its products or services. By establishing trust with your audience, you'll be able to create a more meaningful connection with them and generate more engagement as a result.
Additionally, it's important to make it easy for customers to purchase from you. This means having various payment options available and providing clear shipping information. Customers who feel confident about doing business with your company are more likely to purchase from you.
8. Post customer testimonials
Customer testimonials can be incredibly helpful when you're looking to boost social media engagement. Not only do they provide social proof that your product or service is worth considering, but they also help to humanize your brand.
Collecting and sharing testimonials is a great way to show off your product or service's best features and the positive experiences customers have had with you. Not only can this help to attract new customers, but it can also help to build loyalty among your existing customer base.
If you're looking for a way to celebrate customer milestones or notable achievements, sharing testimonials can be a great way to do that too. By highlighting your customers' successes, you show how valuable they are to you and give others something to aspire to.
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About the Author
Advertas combines the best in strategy, marketing technology, and content to deliver measurable results. We have years of experience helping businesses achieve their goals and are dedicated to providing the highest quality service possible.