5 Basic Sales Tips Everyone Should Know

See also: Persuasion and Influencing Skills

Selling your ideas, products or services can make your life better. At every point in your life, you will have to convince someone that your ideas, goods, or services are worth their time and resources.

Examples could be selling a vacation idea to your wife, selling a big ticket item, explaining to a cop that you were in the right, or getting a team to buy in to employee engagement activities. Another hilarious but hard to sell activity could be trying to convince a 3-year old to take a shower.

Regardless of what you're selling, sales can be challenging because it demands a lot from you. Selling requires you to move out of your comfort zone, the place where you feel natural and at ease. Selling usually requires training and practice before you can finally become a master at what you’re doing.

However, also note that being good at selling can be very lucrative and if you're able to close the right deals and persuade the right people, things can turn out well for you. Everyone can improve at selling. You can then decide to apply the information you've learned to get better at what you do.

The purpose of this article is to provide you with sales tips that are vital for both success and everyday life. These tips will help you improve at selling and make it easier to convince people that your idea, product, or service is a good idea for them.

Let's take a look at these tips:

Focus Your Efforts

In learning to sell, there is much ground to cover, so your strategy should be to focus your efforts.

If you end up focusing your attention in the wrong place, you will be overwhelmed. There's no point in wasting your time, effort and resources on people who will not agree to your offer, no matter what. Try to understand what makes a sales target the right fit for your goals.

As someone who wants to improve their life, you will have to do some research to find out who your target is. This starts by getting to know the wants and needs of the person you are selling to. This may seem like a lot of work but, if you get some momentum going, it goes fast. This can help you figure out how to position your message to your audience, which makes for an easy-to-close deal. 

By focusing your efforts, you minimize wasting time and energy and you ensure your resources are spent on the right people. These efforts lead to better win rates, more lucrative deals, and a better life. When you focus on people who need you in some way, it's easier to sell them your ideas, products or services. This way, you're not just wasting effort by barking up the wrong tree.

Try out Your Product

Before you start telling people about the numerous reasons why they should do what you want them to do, you need to have first-hand experience of the idea, product, or service that you are trying to sell.

After all, why would someone buy in if you can't assure them that the offer is a good one? By doing this, it becomes easier to convey your message to the person you are selling to. 

Make sure that you try out the idea, product or service yourself. By doing this, you put yourself in the shoes of the person you are selling to and you will find it easier to understand their needs. What do you like about the idea, product or service? Or what would you rather change about it? If there's anything you're not cool with, you should improve on it to increase your ability to persuade your target. Through this simple step, you've identified the strengths and weaknesses of your idea, product, or service.

Now, you'll find it easier to promote what you're selling. As someone who wants to improve, you need to have a certain degree of confidence about your product, and this goes a long way in increasing your chances of selling to anyone.

Keep it Simple

Keep whatever promotional message or content you have prepared as simple as possible as few people have long attention spans.

Avoid the use of complex words or jargon and let your message be as clear as possible. A professional tip is to explain something as if you are talking to a 5-year old child.

Do your best to make sure that your initial sales pitch is limited to 20-30 seconds to hook your potential target. Make sure that only simple details are used to attract the customer's attention. Your pitch should focus on the problems of the person you are selling to and how what you offer helps them tackle these. You may decide to go into more detail for anyone who shows interest, as they will have questions, but keep it simple at the initial stage. If you're not engaging the recipient quickly, you'll lose them. With a few tries, you'll learn that it's easier to sell more with fewer words.

Be Assertive

You have to be assertive about what you're trying to sell.

If you want to sell someone something, you need to ask for the sale. To become successful and get what you want, you have to be able to display a certain level of confidence without seeming too aggressive. You don’t have to be the most badass person in the world to convey that you know what you’re talking about, just know your value and believe in what you’re selling. Also, sell the benefits of the idea, product, or service without appearing too over the top. It's the level of confidence and trust that you display in what you are selling that will convince them.

Let them know who you are and why they need what you are offering. Your confidence should be such that the customer sees your offer as the best thing to tackle their problem. Don't start your message with a mindset that expects the person you are selling to to turn you down. Instead, believe that they can gain a lot from your offer and expect them to find it useful.


You're allowed to dream big and believe in the success of your product or ideas.

If you are doubtful about the success of your idea, product, or service, sales targets can sense it and will be doubtful that what you offer can help them. All sorts of mind boggling thoughts will come into their head if you don't show confidence and don't have the right mindset: this just shows your target that your offer isn’t 100% worth their time and resources. Body language and facial expressions can tell the that person you are selling to a lot of information which is why having the right mindset can make or break the deal.

By imagining your success, you are calibrating your mind and body for doing a great job. You must believe that they will say yes to you every time, and let the belief flow from you to them. This is easier said than done but the results are impressive. By being imaginative, you significantly increase your chance of being great.


Becoming successful at selling is no easy task but it's possible to get better and improve your life while you are at it.

Selling well can get your toddler to get in the shower, get your wife to go to Antarctica with you because you know she loves penguins, or get your new company financed by investors. Convincing someone that your offer is the right one for them is really a skill that you need to make all aspects of your life better.

About the Author

Vision, Belief, Change inspires people to live the life they want, through opening their minds to new perspectives and possibilities, and providing them with practical tools for achieving their goals and dreams.